Newletter | October 2019 Edition
India’s unprecedented progress in rural sanitation
Impact of the SBM(G)

SBM saves lives

3 lakh diarrheal deaths have been avoided between the launch of the SBM(G) in 2014 and the achievement of an ODF India in 2019

- World Health Organization, 2018

SBM earns money for the family

A household in an ODF village in India saves INR 50,000 every year on an average on account of health costs avoided

- UNICEF, 2017

SBM saves the environment

ODF villages are 12.70 times less likely to have their groundwater contaminated traceable to humans

- UNICEF, 2019

The Four Pillar of India’s Behavioural Transformation
Political Leadership
On 15th August 2014, in his first Independence Day address, Prime Minister Narendra Modi brought sanitation to the forefront of the national development agenda.
Public Financing

The Government of India allocated a sanitation budget in excess of $20 billion from 2014 to 2019, one of the largest government sanitation budgets in the world.


To ensure mainstreaming of sanitation in all sectors, the Swachh Bharat Mission built several strategic partnerships – Union Ministries, Development Partners, Media, Prominent Influencers, etc.

People's Participation

The Swachh Bharat Mission has transformed from a government programme to a national movement – a true jan andolan.