Page 157 - Swachhata Chronicles – Transformative Tales from India (eBook)
P. 157

Awareness Signature campaign alongside          a mother, then why are you ashamed of
               the ‘My Red Colour-My Pride’ campaign. He       menstruation?’.
               encouraged girls and women to break the
                                                               In East Champaran District, the District
               taboo and freely discuss menstrual hygiene.
                                                               Magistrate    and    District  Development
               As a result, thousands of girls and women       Commissioner launched the Red Dot
               signed the campaign banner, followed by         Challenge Rally as part of the MHM awareness
               an MHH awareness rally in the city that         campaign throughout the District. Similarly,
               commenced from the collectorate and             Gopalganj District organized an awareness
               concluded at Khudi Ram Bose stadium.            rally, signature campaign, group meetings,
               The rally featured slogans such as ‘Red Dot     and various activities, while Bhagalpur
               My Pride’, ‘Break the silence and connect       District featured awareness talks, plays,
               with menstrual health’, and ‘Proud to be        rallies, and Red Dot Challenge events.







                             utcome





                           Girls and women actively participated in the Red
                           Dot Challenge campaign by painting red dots on
                           their hands and making a resolution to break the

                           silence surrounding MHH. With the support of SHG

                           members (Jeevika Didis), anganwadi members,
                           ASHA workers, schoolgirls, the Health Department,
                           ICDS, and other departments, the campaign made

                           a significant impact in raising awareness and

                           promoting MHH across Bihar.
































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