Page 157 - Swachhata Chronicles – Transformative Tales from India (eBook)

Awareness Signature campaign alongside a mother, then why are you ashamed of
the ‘My Red Colour-My Pride’ campaign. He menstruation?’.
encouraged girls and women to break the
In East Champaran District, the District
taboo and freely discuss menstrual hygiene.
Magistrate and District Development
As a result, thousands of girls and women Commissioner launched the Red Dot
signed the campaign banner, followed by Challenge Rally as part of the MHM awareness
an MHH awareness rally in the city that campaign throughout the District. Similarly,
commenced from the collectorate and Gopalganj District organized an awareness
concluded at Khudi Ram Bose stadium. rally, signature campaign, group meetings,
The rally featured slogans such as ‘Red Dot and various activities, while Bhagalpur
My Pride’, ‘Break the silence and connect District featured awareness talks, plays,
with menstrual health’, and ‘Proud to be rallies, and Red Dot Challenge events.

utcome

Girls and women actively participated in the Red
Dot Challenge campaign by painting red dots on
their hands and making a resolution to break the

silence surrounding MHH. With the support of SHG

members (Jeevika Didis), anganwadi members,
ASHA workers, schoolgirls, the Health Department,
ICDS, and other departments, the campaign made

a significant impact in raising awareness and

promoting MHH across Bihar.

Swachhata Chronicles: Transformative Tales from India 137