Page 186 - Swachhata Chronicles – Transformative Tales from India (eBook)
P. 186
GUJARAT TAKES
COMMENDABLE STEPS
TOWARD COASTAL
CLEANLINESS
th
egardless of whether they are calm July to 17 September 2022 to promote
or turbulent, oceans have always the importance of a clean coast. The
Rdrawn people wanting to enjoy the underlying objective of the campaign was
sea air and experience a sense of peace. to bring about behavioural change among
Beaches help people connect with nature the citizens of the nation and help them
and are often the most popular destinations understand the importance of responsible
during school vacations and other holidays. consumption and disposal, segregation of
However, such places that witness a large waste at home, and curbing the use of SUPs.
number of tourists also generate large
Gujarat undertook various coastal
volumes of garbage that are left behind. cleanliness activities as mentioned below.
In 2022, DDWS extended support to the Tithal GP, Valsad District: Gujarat Tourism
Swachh Sagar, Surakshit Sagar (Clean Board collaborated with the GP and engaged
Coast, Safe Sea) campaign launched by an agency to maintain cleanliness in the
the Ministry of Earth Sciences from 5 th beach. They employed 12 SHG members
166 Swachhata Chronicles: Transformative Tales from India
