Page 189 - Swachhata Chronicles – Transformative Tales from India (eBook)

the beauty of the natural surroundings. Educational material was available in multiple
This included the issuance of guidelines for languages across the region, explaining
making a sustainable and zero landfill event. the proper use of assets on the ground,
Hoardings, banners, insignia and sign boards importance of cleanliness during the
with messages on safe sanitation practices pilgrimage, environmental impact of littering,
were installed en route to Pahalgam and practical tips for waste management.
and Baltal axis and on the Sonmarg and
A Yatra anthem was sung by renowned
Pahalgam route in the Himalayan region.
Bollywood singer Shaan Mukherji. Other
They displayed messages to encourage
IEC materials included movable inflatable
waste management, recycling, and
mascots, touch screen kiosks, audio
reducing the use of plastic and other non-
jingles. Reusable cloth bags were distributed
biodegradable materials.
for free.

utcome

The first five days of the campaign saw a footfall of 50,000

pilgrims at the Amarnath Cave, during which not even
a single case of litter or open defecation was reported.
Such was the impact of the sanitation campaign. The

message propagated was simple: ‘Let us work together

to uphold the sanctity of these sacred places and leave a
positive impact for generations to come’.

Swachhata Chronicles: Transformative Tales from India 169