Page 21 - Swachhata Chronicles – Transformative Tales from India (eBook)

IEC aims to increase awareness, change attitudes and bring about a change in specific
behaviours. Towards this, DDWS has provided detailed guidelines for engagement, capacity
building and incentivization of sanitation motivators to kick-start IEC at the grassroot level.

States can avail 2 per cent of the total funding for programmatic components for
IEC activities.

Swachhata Chronicles: Transformative Tales from India xix