Page 40 - Swachhata Chronicles – Transformative Tales from India (eBook)

KASGANJ, HARDOI AND

RAEBARELI DISTRICTS OF

UTTAR PRADESH ORGANIZE

CLEAN GANGA GRAM ABHIYAN

nder the SBM-G campaign, the (i) effective abatement of pollution, and
Panchayati Raj Department (PRD) of (ii) conservation and rejuvenation of the
Uthe Government of Uttar Pradesh national River Ganga. The Namami Gange
organized the Clean Ganga Gram Abhiyan programme is an Integrated Conservation
th
st
from 1 to 15 May 2023 in all GPs situated Mission approved as a flagship programme
along the stretch of the river Ganga. These by the Union Government in June 2014, with
included the Kasganj, Hardoi, and Raebareli a budget outlay of Rs. 20,000 crores.
Districts.
Although the Ganga River is considered to be
The objective of the campaign was to build holy with cultural and spiritual significance,
awareness on the importance of keeping the river has been facing extreme pollution
the river Ganga clean and free of pollution. from industries and habitations residing on
This is in alignment with the twin objectives its banks, posing a threat to its biodiversity
of the Namami Gange programme: and environmental sustainability.

20 Swachhata Chronicles: Transformative Tales from India