Page 180 - Swachhata Chronicles – Transformative Tales from India (eBook)

JAMMU AND KASHMIR’S

SWACHHATA KARWAAN

COVERS 695 GPs

esides constructing infrastructure for programme, which is largely about
ODF Plus villages, SBM-G also aims implementing effective IEC to nudge
Bto bring about behaviour change communities into adopting safe and
among the masses to adopt hygiene sustainable sanitation practices.
and safe sanitation practices. Planning
With a view to implementing IEC at
of lEC strategies and their effective
the grassroots level across the entire
implementation are key to the success of
Jammu and Kashmir UT, the Directorate
the Mission.
of Rural Sanitation, Department of Rural
IEC activities are not to be treated as Development and Panchayat Raj launched
standalone activities or as a component the Swachhata Karwaan.
of the Mission. They are integral to the

160 Swachhata Chronicles: Transformative Tales from India