Page 48 - Swachhata Chronicles – Transformative Tales from India (eBook)

PUNJAB IMPLEMENTS THE

‘BRING PLASTIC AND TAKE

JAGGERY’ CAMPAIGN

n a commendable effort to raise embracing a healthier and eco-friendly
awareness about the detrimental effects lifestyle while addressing the issue of
Iof plastics, especially SUPs, and to combat plastic pollution.
plastic pollution in rural communities,
Bhaini Mehraj village in Barnala District, The initiative was the brainchild of Panchayat
Punjab initiated a campaign called Bring Secretary, Shri Paramjeet Singh, who was
Plastic and Take Jaggery. assigned to oversee the campaign District-
wide. It successfully instilled among the
st
Launched on 1 July 2023, the campaign
village communities the habit of collecting
aimed to transform the village into a plastic-
and storing plastics. Instead of discarding
free community. The tagline, ‘Join the
plastics in open spaces, which often leads
campaign and let the sweetness of jaggery
to clogged drains and water pollution, the
replace the detrimental impact of plastic
in our lives’, highlighted the objective of villages now store them for later disposal.

28 Swachhata Chronicles: Transformative Tales from India